Biography (three versions)
A long bio (~300–500 words), a short bio (~100 words) and a one-line description, all in the third person. Cover your origin, sound, key releases, and standout moments.
Build a press kit and get booked
Promoters, festivals, journalists and labels use your press kit to decide whether to work with you. This guide covers what a professional music or DJ press kit contains, how to organize the folders and how to package a clean .zip to send anywhere.
What a press kit is and why you need one
A press kit (often called an EPK, or Electronic Press Kit) bundles everything someone needs to book you: your bio, photos, music, achievements, technical requirements and contact details. Promoters, editors and labels use press kits to decide who gets a stage, a feature or a release.
There are two forms. A hosted EPK lives at a link you update any time, and Artist Kit generates one for you automatically from your profile. A downloadable press kit is a .zip file you attach to an email or submission form. Recipients get everything offline in one place. Most working artists keep both: the link for quick sharing, the .zip for festival submissions, press packs and booking agents who ask for files.
Start one before your first outreach. Festival applications, venue bookings, blog pitches, label and sync submissions and playlist outreach all expect a press kit. A polished one shows you are serious and easy to work with.
What to include
Keep your press kit selective. Include what helps someone book or write about you and leave out the filler.
High-resolution press photos
3 to 5 professional shots at 300 DPI, in both horizontal and vertical formats. Mix studio and live images, keep them recent and always include the photographer's credit.
Logos & branding
Your logo as a transparent PNG plus a vector file (SVG/AI/EPS), in color, white, and black versions. Add a square avatar and current release artwork.
Music & streaming links
Link to Spotify, Apple Music, Bandcamp, and SoundCloud rather than embedding large files. List your key releases with dates and any standout numbers.
DJ mixes & demo sets
For DJs and electronic acts: one or two continuous mixes (45–60 min) with a timestamped tracklist, or links to Mixcloud / SoundCloud. Showcase your signature sound.
Technical rider & stage plot
For live acts and DJs: your equipment requirements, input list, stage layout diagram and booth/CDJ setup. Venues see at a glance what you need.
Press, quotes & accolades
Review snippets with the publication and date, awards, chart positions, notable playlist placements, and standout collaborations.
Proof of draw
Streaming and social numbers, monthly listeners, growth trends and audience demographics. Emphasize momentum, since bookers care about who you bring through the door.
Contact & booking
A monitored email plus your manager, booking agent and PR contacts if you have them. Make your contact details easy to find.
How to structure the .zip
Use clear, consistently named folders so a stranger finds what they need in seconds. Here is a clean layout. Drop the folders you don't need.
Name the .zip professionally (for example ArtistName_Press_Kit_2026.zip) and keep the file under 30MB for easy emailing and uploading to your Artist Kit page.
ArtistName_Press_Kit_2026/
├── README.txt (one-line guide to the contents)
├── Bio/
│ ├── bio.pdf
│ ├── bio-short.txt
│ └── one-sheet.pdf
├── Photos/
│ ├── headshot-color.jpg (300 DPI, landscape + portrait)
│ ├── live-01.jpg
│ └── PHOTO_CREDITS.txt
├── Logos/
│ ├── logo-color.png (transparent)
│ ├── logo-white.png
│ └── logo-vector.svg
├── Music/
│ ├── discography.pdf
│ └── streaming-links.txt
├── Press/
│ ├── press-release.pdf
│ └── press-coverage.pdf
├── Technical/
│ ├── technical-rider.pdf
│ └── stage-plot.pdf
├── Tour/
│ └── tour-history.pdf
└── Contact/
└── contact.pdfThe documents to include as PDFs
PDFs keep your layout intact on every device. Create these six and make every link inside them clickable.
bio.pdf
Your long and short bios on a branded page, ending with your website, socials, and contact. Third person, no clichés, updated every 6–12 months.
one-sheet.pdf
A single scannable page: name, logo, photo, a 50–100 word bio, current release, 3–5 press quotes, key links, and contact. The document most people read first.
press-release.pdf
For a launch or announcement: headline, dateline, two or three paragraphs of context with a quote, a short 'About' bio, and a press contact.
technical-rider.pdf
Your performance requirements: lineup, FOH and monitor needs, full input list, backline, and power. For DJs: CDJ/mixer models, booth size, and monitor setup.
stage-plot.pdf
A top-down diagram showing performer positions, mic placements (numbered to your input list), monitors, and cable routes. A neat hand-drawn version is fine.
tour-history.pdf
Current dates plus a selected list of notable past venues, festivals, and residencies, with years. This is your proof of a live track record.
How to package your press kit as a .zip
Once your folders are organized, compressing them into a single .zip takes seconds.
On macOS
- 1Put everything inside one parent folder named like ArtistName_Press_Kit_2026.
- 2Right-click (or Control-click) the folder and choose 'Compress'.
- 3A .zip appears next to the folder. Rename the file to match your artist name if needed.
On Windows
- 1Put everything inside one parent folder named like ArtistName_Press_Kit_2026.
- 2Right-click the folder, choose 'Send to', then 'Compressed (zipped) folder'.
- 3Give the resulting .zip a clear name.
Keep the final .zip under 30MB. Link to music and video rather than embedding large files, and export photos at a sensible quality. Together these almost always keep you well under the limit.
Best practices & common mistakes
Do
- Refresh photos, stats and dates every few months.
- Use consistent branding across every document and image.
- Name files clearly, like ArtistName_Bio.pdf instead of final_v3_REAL.pdf.
- Write bios in the third person and proofread everything.
- Credit your photographers and make every link clickable.
Avoid
- Outdated or low-resolution photos unusable in print.
- A bloated kit full of huge audio and video files. Link to them instead.
- Dead links to streaming or social profiles.
- Missing or buried contact details.
- Editable Word docs where formatting breaks. Export PDFs instead.
DJs vs. bands: what to emphasize
The essentials match. Your emphasis changes with your act.
DJs & electronic artists
Lead with continuous mixes and a timestamped tracklist, list residencies and Beatport/chart highlights, use DJ-booth photos, and make your technical rider specific about CDJ/mixer models and booth monitoring.
Bands & singer-songwriters
Lead with individual track and video links, introduce the members and their roles, include full-band live photos, and provide a detailed stage plot and input list for the whole setup.
Upload your press kit to your page
Every Artist Kit page comes with an EPK generated automatically from your bio, music, gigs, photos and contact info. The EPK stays current at your link.
On a Pro plan, you also get to upload your own custom press kit as a .zip (up to 30MB). Visitors then download your file instead of the generated one. Use this when you have a fully designed kit from this guide.
Add or replace your custom press kit any time from the Press kit section of your page editor.
Press kit FAQ
- What's the difference between a press kit and an EPK?
- They mean nearly the same thing: a bundle of your bio, music, photos and credentials. 'EPK' usually means the digital, linkable version. 'Press kit' often means the downloadable .zip. Artist Kit gives you both.
- Do I need a press kit if I'm starting out?
- Yes, earlier than you'd think. As soon as you pitch a promoter, apply to a festival, or email a blog, they'll expect one. A focused kit with a bio, a few photos, your music links, and contact info is enough to look prepared.
- What file format and size should my press kit be?
- Package your press kit as a .zip and keep the file under 30MB. Use PDFs for documents and high-resolution JPEG or PNG for images. Link to streaming and video rather than embedding large media files.
- Does uploading a custom press kit replace my generated EPK?
- Yes. When you upload your own .zip on a Pro plan, visitors download your file instead of the auto-generated one. Remove your file any time and visitors get the generated press kit again.
Build your press kit online
Ready to share your music?
Get a booking-ready page and an auto-generated EPK at your own link. Upload your custom press kit when your kit is ready.