The best EPKs share a few habits. They name the genre and city in the first line, put the best track one tap away near the top, show confirmed dates, offer press photos in two orientations, and print a booking email nobody has to hunt for. Order and speed matter far more than design.
The artists below are invented, built from patterns we see across strong press kits. For real pages built on Artist Kit, visit the examples page.
What a booker sees first
A promoter opens your link on a phone, between two other emails. Before they scroll, the top of the screen has to tell them who you are, what you sound like and where you play.
| Pattern | Weak version | Strong version |
|---|---|---|
| Headline | Artist name only | Name, genre, city |
| First track | Link to a profile with 40 uploads | Cover art and a direct link to one track |
| Gigs | "Shows coming soon" | Three or more dated shows with venues |
| Photos | One square selfie | Landscape and portrait, high resolution |
| Contact | Instagram DM | Booking email, agent name |
Example 1: the touring techno DJ
Kessa Arno is a techno DJ from Leipzig. Her page opens with one line: "Leipzig techno DJ. Hypnotic, percussive, 130 to 138 BPM." A booker knows inside five seconds whether she fits a Saturday peak slot.
Under the headline sits a 60-minute live recording from a club night, one tap away on SoundCloud. Below the mix come six dates across three countries in the next two months. A promoter in Vienna sees bookers in Prague and Warsaw already trust her.
What to copy:
- A BPM range in the headline. DJ bookers plan nights by tempo.
- Live mix first, studio tracks after.
- Past gigs left visible, so the calendar never looks empty between tours.
The EPK for DJs guide covers DJ-specific sections.
Example 2: the indie band with a new single
The Glass Harbours are a four-piece indie band from Bristol. Their page leads with the new single as cover art with listen links to Spotify and Bandcamp, plus one line of press: a quote from a local radio presenter, credited by name and station.
The bio comes in two lengths: three sentences near the top, 300 words further down for journalists. Promoters paste the short one into event listings without changing a word.
A stage plot and input list live in the press kit download. A sound engineer opens the zip, finds the channel count and plans the changeover before soundcheck.
What to copy:
- One press quote with a named source. Five anonymous compliments are worth less.
- A short bio in the third person, written to be pasted.
- Tech details in the download, kept off the main page.
The post on band bio examples shows short, medium and long bios side by side.
Example 3: the rapper with video first
Juno Vale is a rapper from Manchester whose strongest asset is his live show. His page opens with a YouTube clip of a festival set, ahead of any audio, so a promoter gets crowd size, stage presence and sound quality from 30 seconds of footage.
Two tracks and a recent EP follow. His gallery holds a live shot, a portrait, and a landscape press shot with empty space on the left for a flyer designer's text.
What to copy:
- Lead with your strongest proof, in whatever format.
- Pick press photos with room for text, because designers crop around faces.
Example 4: the singer-songwriter starting out
Ines Moreau is a folk singer from Lyon with no festival credits yet. Her page is short and honest: a two-sentence bio, two songs, four open mic and support dates, and a clear email address.
She hides every section she has nothing for, so there's no news section with one post from last year and no empty merch shop. A booker sees a small, current page.
What to copy:
- Hide empty sections.
- Count small venue dates. They show you play out.
- Update the page after every show.
The habits all four share
- Genre and city in the headline. Bookers filter by sound and travel distance first.
- The best track one tap away. Link to the track itself, never to a profile where the booker has to pick.
- Dates with venues. "Berlin, 14 November, Club Name" beats "Berlin, November."
- Print-ready photos. At least 2000 pixels on the short edge, with a portrait and a landscape option. The guide to press photos for musicians covers sizes and shots.
- Contact at the top and the bottom, because nobody scrolls back up for an email.
- Nothing out of date. An old calendar reads like a band who split up.
Common mistakes in otherwise good EPKs
Well-designed press kits still lose bookings to small slips:
- A private SoundCloud link. Test every link in a private browser window.
- A bio in the first person, which promoters have to rewrite line by line before pasting.
- A press kit download over 100 MB. Compress the photos so the zip loads on a phone over mobile data.
- Six tracks where two would do. Bookers press play on the first and rarely reach the fourth.
Run through the EPK checklist before you send your link to anyone.
Building a page like these on Artist Kit
Each pattern maps to a fixed section on an Artist Kit page. About holds the bio. Music shows release cards with cover art and listen links to Spotify, Apple Music, SoundCloud, Bandcamp and more. Videos plays YouTube or Vimeo clips right on the page. Gigs takes your dates, Gallery (on Pro) your photos, and Contact your booking email. Rename headings, hide what you don't need and reorder the rest so your strongest proof goes first. The free plan includes an auto-generated press kit download.
Browse the examples to see how other artists order their sections, then build your own EPK.