Put one link in your bio, pointed at a page you own. Lead with your newest release, then your next shows, a booking contact and your social profiles. Everything else moves down the page or comes off.
Most musicians' bio links end up with twelve buttons, three of them dead, and the new single at the bottom. A fan tapping through from Instagram gives you a few seconds. A promoter checking you out gives you fewer.
Who taps your link
Three kinds of people tap your bio link, and they want different things.
| Visitor | What they want | What to show them |
|---|---|---|
| A new fan | Hear you right now | Your latest release with listen links |
| An existing fan | Tickets, merch, news | Upcoming shows and your shop |
| A booker or journalist | Proof and a contact | Bio, press kit, booking email |
One page serves all three if you order it by priority. Fans go first because they're most of your traffic. Industry contacts come second because they know to scroll.
What to put on the page, in order
1. Your newest release
The top slot goes to whatever you most want heard this month. One release, with cover art and links to Spotify, Apple Music, Bandcamp, SoundCloud and YouTube, so people pick their own app. A Bandcamp-only link loses the Spotify listener, and the reverse holds too.
Swap the top slot the day a new single drops. Last year's album moves further down.
2. Upcoming shows
Date, city, venue and a ticket link. Three or four confirmed dates show fans where to find you and show promoters other people book you. If nothing's booked, hide the section until something is. An empty calendar looks worse than none.
3. A short bio
Two or three sentences: genre, city and one credential. "Glasgow post-punk trio, opened on a 12-date UK tour in 2025" tells a stranger more than a paragraph of adjectives. (The trio is invented.) Our artist bio guide walks through the formula.
4. One video
Pick a live clip over the music video. Promoters want to see a crowd, and fans want to see what a show feels like. Embed the clip so visitors watch without leaving the page.
5. Booking and press contact
Write out a real email address. Contact forms lose messages, and some bookers refuse to fill them in. If you have an agent or manager, list them by name and role.
Link your press kit here too. A journalist on deadline wants photos and a long bio in one download. If you haven't built one yet, start with what an EPK is.
6. Merch and newsletter
Link merch to your own store. The newsletter signup sits near the bottom, because whoever scrolls this far is a committed fan, and an email list outlives any change to a social platform's algorithm.
7. Social profiles
Socials go at the bottom as small icons. Someone who arrived from Instagram doesn't need a giant Instagram button. Include the platforms you post on at least monthly and drop the rest.
What to leave off
- Dead or stale links. A sold-out show from March tells visitors nobody updates the page.
- A separate button for every streaming service. One release card with several listen links does the same job in a fraction of the space.
- Your whole discography. Three releases at most. Your Spotify artist profile holds the full catalogue.
- Duplicates. "Listen now" and "Stream my music" pointing at the same playlist confuses people.
- Unlabelled short links. People skip links with no readable label.
Link page or full artist page
A basic link list works if all you need is a menu of buttons. A promoter who lands on one still opens five tabs to learn your genre, check your shows and find your email.
An artist page puts the bio, shows, video and contact details on one screen, and the URL still fits in your Instagram bio. Our roundup of link in bio tools for musicians compares the options side by side.
Use your own domain if you have one
yourname.com looks better on a flyer than a long platform URL. You also keep the address if you switch tools, along with every link other sites have pointed at it. Our guide to showing up when someone Googles your artist name covers the details.
Check the page every month
Set a reminder for the first Monday of each month and run through this list:
- On your phone, tap the link from your own Instagram or TikTok profile.
- Confirm the top release is the one you want people to hear.
- Delete shows with past dates.
- Tap every listen link and social icon.
- Send yourself a test message through the booking address.
How Artist Kit handles your bio link
Artist Kit gives you one page at artistkit.co/yourname built around the sections above: About, Music, Gigs, Videos, Merch, Contact, Newsletter and a downloadable press kit. You reorder sections, rename headings and hide what you don't need. Each release shows cover art with listen links to Spotify, Apple Music, Bandcamp, SoundCloud, YouTube and more. YouTube and Vimeo clips in the Videos section play on the page.
The free plan covers bio, music, gigs, contact and social links. Pro is $4.99 per month and adds a custom domain, merch, newsletter signups and analytics. See how the page works as a link in bio for musicians.